This was a campaign proposal I worked on as a contractor with the marketing agency jim&jim for ChiroSuisse. The goal was to get more young people interested in the Chiropractic Medicine program at Universität Zürich. The campaign ran slogans in three languages.
I worked as a contractor for the marketing agency jim&jim on this project for IKEA. The campaign was a challenge to get people to sign up and compete using social media for having the apartment most in need of a makeover. The winners received a shopping spree at IKEA. I designed the user experience for sign up process on both mobile and desktop and created an icon set for the campaign that worked within IKEA’s strict branding guidelines.
I drew 100 floral illustrations, attempting to do one drawing a day. The illustrations took anywhere from 1-5 hours to complete and were done digitally using an iPad and Procreate. The project began on April 3 2018 and ended at the end of the year. The drawings were posted on my Instagram page and was part of The 100 Days Project. The project was a great challenge and very fun. I plan to something similar this year.
SPOUSES OF GOOGLE LOGO
Logo Redesign for Google’s Spouse Network Zürich
The Spoogler Network is Google’s spousal support network. The Zürich location has the most active and involved branch. hosting regular activities to help with integration, career support, and community building. The Zürich Spoogler group is run entirely by dedicated volunteers.
I worked with another designer, Alison Light, for part of this project. In making the logo, we had a few problems to solve. We wanted a logo that was finely crafted, clean and professional to reflect and legitimise the hard work the core members put into the program. We also wanted to distract from the unusual name, which we found people stumbled over. The logo needed to be friendly and inviting to newcomers, and speak to the group’s core mission : to support and welcome spouses of all different backgrounds who had followed their partners to Switzerland.
The logo also needed a system that could be extended worldwide to other Spoogler groups if they wanted to use it, and that could identify the different subgroups within the Zürich network. The system we created uses the three letter codes that Google uses internally for the different offices. For the subgroups in Zürich, we developed a colour coded system identifying the different types of activites offered and created a unique logo for each group or activity. The result is a flexible logo system that can be expanded within each geographical region and used internationally.
Old Logo vs New Logo
Spouses of Google Zürich Logo
Google Hosted Event Logo
Example of a Subgroup Logo
Breakdown of the Logo
Complete Logo System
SUPERFOOD+ BAR LAUNCH
Launch campaign for the Navitas Organics Superfood+ Bar. This was created while I was a designer at Navitas Naturals under the direction of Judy Hemming, the creative director. The launch included a social media assets, a promotional video, and a print advertising.
Introducing our New Superfood+ Snack Bars!
NAVITAS ORGANICS REBRAND
I worked as an in house designer at Navitas Organics, a superfood company located near San Francisco, California. During this time, the internal graphics and marketing team worked together to refresh the Navitas brand and change the company name from Navitas Naturals to Navitas Organics. Our goal was to highlight the company's commitment to sustainable agriculture, update the logo to give the brand more of a lifestyle feel, overhaul the packaging to put the logo front and center, and maintain Navitas' longstanding place as a front runner in innovative package design. You can see more packaging at the Navitas Organics site.
Logo for an insurance adjustment company in Tucson, Arizona. The owner wanted a vintage southwest feel to highlight the pride he feels for his city.