I'm Lauren, a UX designer living in Zürich who loves cute puppies, good coffee, and hiking in the woods. I'm passionate about the ways good design can have a positive impact in people's lives. I've been working as a designer since 2013. I have a bachelor's degree in Fine Art and Design, as well as further training in User Experience Design.
This is an app design for the Strong Strong Friends browser based fitness program. The app fixes pain points in the current user experience, as well as introducing an in app feature called Form Check, based on how users are currently using a Facebook group.
I love my Apple Watch, and have been fascinated at how effective it is at creating new daily habits. I was curious about applying the gamification used in the Activity App to encourage more relaxation into daily life.
In this project, I explore the idea of a new daily goal called the Mind Goal. I also added in a Rest Day option based on user feedback and research.
A responsive website and branding for a health care business. Based on what we created she has been able to successfully implement the branding, as well as fully implement the site herself with Squarespace.
Bold branding and UX/UI design for a responsive travel site offering unique experiences.
This was a project I worked on as a freelance art director and designer for jim&jim. The aim of the campaign was to show students and young flatmates that IKEA offers individual and stylish furniture for the young people. The campaign included a challenge to get young people to upload photos of their shared apartment on social media to win an apartment makeover. I designed the onboarding flow to sign up for the challenge as well as an icon set for the graphics.
Nicole was moving into a new space, and wanted a her logo and identity to better reflect the experience and service clients receive when visiting her salon. This was a super fun project because I got to use my lettering and illustrations skills to craft a unique brand identity. I created a collection of patterns for her to use on her site and on cards. Instead of the typical appointment reminder, we created a collection of inspiring or thought provoking messages on the back of her business cards.
Google headquarters in Zürich has one the strongest spousal network in the world. This all volunteer group offers support, networking, and valuable integration services for spouses and families in the Zürich area. The original logo based on an older version of the Google logo. Working with the steering committee and Alison Light, we created a hand crafted wordmark to give the network a more professional look and reflect the strong sense of community. We also created a sublogo system for events and clubs and guidelines for using the logo in other cities.
Creating a cohesive brand identity is one of my favorite things to do because it's an important building block for all future design projects. Over the years I've refreshed logos to make an identity more modern and give it new life, as well as created logos and brand identities from scratch. This is a small selection of logos I've created.
In 2016 Navitas came out with their first new product that wasn't in a bag, like all their other products. I worked on the packaging, in store displays, and a campaign of marketing materials for social media and print.
This was a multimedia campaign I worked on at Navitas Organics in conjunction with LA Food Photography. We created a series of short videos that highlighted the history, exceptional nutrition facts, and a simple recipe. I made the graphics and LA Food Photography did the recipe video.
I'm a UX designer living in Zürich who loves cute puppies, good coffee, and hiking in the woods. I'm passionate about the ways good design can have a positive impact in people's lives. I've been a working designer since 2013 and have a degree in Fine Art and Design.