NAVITAS ORGANICS REBRAND
I worked as an in house designer at Navitas Organics, a superfood company located near San Francisco, California. During this time, the internal graphics and marketing team worked together to refresh the Navitas brand and change the company name from Navitas Naturals to Navitas Organics. Our goal was to highlight the company's commitment to sustainable agriculture, update the logo to give the brand more of a lifestyle feel, overhaul the packaging to put the logo front and center, and maintain Navitas' longstanding place as a front runner in innovative package design. You can see more packaging at the Navitas Organics site.